Marketing 101

Dear Mr. Axelrod,
When you have an important message on a key policy issue from the leader of your political party, the email should not be titled “Got a few minutes?”

Aside from being grammatically incorrect (it should be “Have a few minutes?”) you almost guarantee having your email deleted before it’s been read. The answer to “got a few minutes” is always “no.” The answer to “To Whom It May Concern” is a universal, “not me; check for someone else while you’re in the trash can.”

If you’re sending out a short, compelling video about health care reform, maybe use the subject lines:
Four Minutes to Health Care Reform
Health Care Reform in Just Four Minutes
Health Care Reform in a Few Minutes
A Few Minutes to Health Care Reform.

This is just Advertising 101, people. Your only chance to be read is the headline. You have one second. “Got a minute?” doesn’t cut it. (Have vs. Got is Grammar 1A.)

(You can see the video on the White House site, but I’m not linking because I don’t reward poor grammar.)

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CNN thinks it’s groovy to leave a job for another job, but not to parent.

So this article beatifies those who leave a lucrative career to follow their gut. The people profiled left jobs with great benefits for…other jobs.

There is no mention of the hundreds of thousands of women leaving really good jobs to make a difference in their children’s lives. Those, for instance, who leave simulating and lucrative careers in advertising to be more useful to society as the parent of a decent human being. Or the child-free idealists who leave corporate america to teach or be a voice for the voiceless.

Apparently, leaving because your gut tells you to raise your own kid or save the world doesn’t count as news. Way to show your priorities, Turner Corporate.