Marketing 101

Dear Mr. Axelrod,
When you have an important message on a key policy issue from the leader of your political party, the email should not be titled “Got a few minutes?”

Aside from being grammatically incorrect (it should be “Have a few minutes?”) you almost guarantee having your email deleted before it’s been read. The answer to “got a few minutes” is always “no.” The answer to “To Whom It May Concern” is a universal, “not me; check for someone else while you’re in the trash can.”

If you’re sending out a short, compelling video about health care reform, maybe use the subject lines:
Four Minutes to Health Care Reform
Health Care Reform in Just Four Minutes
Health Care Reform in a Few Minutes
A Few Minutes to Health Care Reform.

This is just Advertising 101, people. Your only chance to be read is the headline. You have one second. “Got a minute?” doesn’t cut it. (Have vs. Got is Grammar 1A.)

(You can see the video on the White House site, but I’m not linking because I don’t reward poor grammar.)

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