Tomorrow I’m posting a longer summary of all the sessions I attended at BlogHer ’13, intending to offer fellow writers some of the ideas I heard during my 68-hour foray into the world’s largest blogging conference.
Today, I offer you the six pieces of advice I heard reiterated most often at BlogHer ’13. In the keynote, in discussions, from panels, in workshops, and during highlighted sessions, I noted the following over and over:
1. Find your difference. Write about it well, laugh at it, own it. What you have to offer is your perspective, experience, and knowledge. Nobody wants to hear (or read or see) the same voice with the same message. To be a successful brand you have to offer something different, sustainable, credible, and relevant. The only way to do that consistently is to sing the core of who you are. [Note: this year nobody seems pushedthe idea that an author must be a brand. Apparently we’ve all finally accepted that and moved on. You are a brand. Stipulated.]
2. Publish. Blog numbers mean very little if your goal is publishing. To ask publishers, editors, and readers to pay for your work you have to prove that other professionals think you’re worth publishing. Publish great pieces in books, magazines, newspapers, online spaces by finding the right audience for your message and selling the heck out of your words.
3. Someone aches for what you’re selling. Get it to them. Find the people who really need, want, or pay for exactly what you write or produce. Figure out what you’re really offering and bring it to those who need it. That goes for selling what you make, publishing what you write, or being elected for what you believe. Find the right customer and get your wares right in front of them.
4. Build your platform before you write your book. A lot of people must hear the announcement “I have something to sell!” If they don’t hear you, nobody will buy. And for them to hear you, they have to already know your work. People who don’t know you don’t care about you; they care about a compelling story impeccably told. So build a following of people who know that you’re compelling and can tell stories impeccably before the world hears that you’re selling/publishing/running for something.
5. Get used to feeling uncomfortable. I gleaned this from every writing seminar, keynote, editing workshop, advocacy panel, celebrity panel, and niche panel at BlogHer ’13. Five thousand attendees heard this over and over: Creatively and personally, if you’re going to do something that matters, get comfortable feeling uncomfortable. Lean in. Engage. Query. Take the leap. Incorporate the criticism. Face the music. Do the work. Take the heat. Feeling uneasy is your new normal. Embrace it. It means you’re doing something important.
6. Content is king. The quality of your ideas, writing, music, food, products, message simply must be outstanding, and must say something new about that which is important to your audience. Content. Is. King.
[Note: focusing on content is consistent with the editing phase in which I continually remind authors that the reader is king. Making your writing work for readers is producing good content. So perhaps the content is co-king with the reader? No… content is the crown for the royal reader? No… the reader is the palace in which the king lives. Or vice versa? Or monarchy is so last millennium and we need new metaphors. Maintain an unwavering focus on your reader’s need for great content. There. No more kings. Just robust writing, great content, and engaged readers.]
6. (revised) Maintain an unwavering focus on your audience’s need for great content.
Did I miss any? Did you hear anything repeatedly at BlogHer ’13 that we must remember as we charge off into the world and create great content?